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World Wide Packaging Creates Lipgloss Jar with Applicator

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By: Jamie Matusow

Editor-in-Chief

World Wide Packaging Inc., has designed a lipgloss jar and contoured applicator, the first cosmetic jar that contains an application device, according to the company. The innovative product was designed for Sally Hansen, which wanted a unique looking package with an innovative contoured applicator tip for its Comfort Shine Lip Glaze product. World Wide created the applicator with TPE resin to give it a flexible, rubbery texture, but it is also available with or without a nylon flock texture. The sides of the applicator have special grooves, which were designed to enhance its flexibility.
  
More info: www.wwpinc.com

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